With the development of science and technology and the progress of the times, the application of turnstiles is becoming more and more extensive and common. There are more and more customization of turnstiles, or customization of turnstile gates, customized turnstile gates and so on. So what should be paid attention to when we customize the turnstiles? Here we summarize the following points for your reference.
Firstly, clarify the main requirements. I believe that when you customize the turnstiles, you are definitely not a whim. You must have your own purpose and reason. What is the internal driving force for the turnstile customization? This driving force is the core demand. That is to say, when we customize the turnstiles, the customization is only meaningful if the core requirement is satisfied.
Hypothesis: Your core demand is to be unconventional, because you may think that the styles in the market are too stylized, and there are only a few styles for customers to choose from. Then we must focus on the appearance design when customizing superior. For another example, your core demand is to plan a turnstile gate product, make it have the characteristics of your own brand, embed your own brand’s unique technical concept, product concept, increase your own brand VI, incorporate unique product tonality, etc. Only when the main requirements are clarified can they be targeted.
Someone may say my core demand currently is low prices, and relying on the lowest prices to impress customers and expand the market. This is a core demand, but this core demand is a “false demand” in a certain sense. It can also be said that when this demand is satisfied, this demand becomes meaningless. Because the price you sell to others will definitely be higher than the price you customize from the turnstile manufacturer. All product owners know that for any product, there must be a way to lower its selling price by optimizing its structure. That means your competitors can also customize turnstiles with a lower price than yours from turnstile manufacturer, as long as they want to do it.
Of course, the above situation does not include the factor of capital leverage into the discussion.
Secondly, look for a reliable manufacturer and find reliable partner in this manufacturer. Under normal circumstances, this reliable person is business or sales staff. How to choose a reliable manufacturer has been mentioned in the previous article, so I won’t go into details here. Here’s how to find a reliable person. In fact, many times when we fail to make a project or a product, it is not because the market prospect is not good, nor is it any other objective factors. Usually, it is because the personnel of the two sides are not strong enough, experienced enough, not accurate enough in communication, and not coordinated enough. When you make up your mind to customize the turnstiles, please choose a trusted and capable person in your company, find a reliable manufacturer, and then explain the importance of the project to him. So that he can recommend a reliable business or sales or other related person, the chances of success will be greatly increased.
Thirdly, be prepared to fail one time. In general, the customization of turnstiles with a little difficulty will go through a proofing process, or a pilot project, which is also the first production of turnstiles. Be prepared to fail one time, but it does not mean that you must fail the first time. It means that when we have this kind of preparation, we will be more calm in the process of advancing the project later. Because it is the first proofing production, the personnel of various departments in your company may make wrong judgments, and the gate manufacturer you cooperate with may also make mistakes. Even if there is no mistake in the product, the business cooperation between two parties needs to be adjusted. So when we are ready to fail one time, when there is a situation that we are not happy to see, we will deal with it calmly, so that the project will not end in failure at the beginning.
Fourth, reduce costs in a circular and orderly manner, instead of “minimizing” directly in one step. Cost reduction and efficiency increase is a problem that any company must deal with, and it is also a timely issue for a company to talk about at any time. Obviously, custom-made turnstile gates must be the cost of your company, and it needs to be lowered again and again. The customization of turnstiles is the same as the customization of other products. It is non-standard production except standardization products. Since it is non-standard production, there is always a higher cost than standardization. This cost may come from process management costs, labor costs, or the high manufacturing cost of a special component. Of course, how much of this high cost depends on the degree of non-standard. Experienced manufacturers will control the cost very well, but they will not control the cost very low from the beginning. Of course, the editor of turnstile machine did not consider the situation of “cutting corners and materials”. Therefore, the ideal gate customization situation should be that in the initial stage of the product, a budget higher than expected is given. In the mid-term stage, both parties work together to reduce costs so that they can reach the expected cost value. Circular and orderly cost reduction plan, taking advantage of the increasing number of products ordered, manufacturers can reduce product costs benignly by integrating supply chains, developing molds, and standardizing SOP & SIP schedules. As long as the cooperative manufacturer you are looking for is a real “manufacturer”, they are actually pleased to see the increase in sales due to the reduction in cost. After all, as a real business manufacturer, what we pursue is never the profit of a single product. Instead, it integrates the supply chain in a quantity-based manner, uses the marginal effect of products, the premium ability of the supply side, or the power of capital leverage to provide customers with products at a reasonable cost and make its own profits like a trickling stream, with a steady stream of influx.
Fifth, the situation you face does not necessarily have to be solved by customizing the turnstile. Here I want to express two aspects: 1. You must fully communicate your needs with the manufacturer you cooperate with. As long as the manufacturer you choose is more experienced, your needs may be in his past experience. In your opinion, this kind of demand may need to be customized, but in fact the manufacturer has already standardized it. 2. In many cases, some of our special needs do not necessarily have to go through the road of custom-made turnstiles. The goal can be achieved through some simple methods and there is no need for everyone to “trial”, so that the gain outweighs the loss. For example, the face recognition turnstile gate is very popular now. Many turnstile gates need to be integrated with face recognition when they are in use. We have seen that the so-called customization of face gates is actually to open a holes for face recognition machines to be installed. It’s economical, affordable, simple and convenient. Certainly this method is not a finished product in the strict sense from the perspective of making products, but it may be the most cost-effective method and the client will be satisfy with the solution.
All above is what should be paid attention in the customization of turnstile gates summarized by the editor. I don’t know if you have any other different ideas after reading it. You are welcome to communicate with us at any time.
Post time: Apr-06-2023
